About me

Hi, I’m Dani Tan

I’m a first-generation Asian-Latina leader with Puerto Rican, Filipino, and Chinese roots. I’ve pivoted careers five times while earning 11 promotions in 11 years going from a sample coordinator to a Vice President at a multi-billion-dollar company. My journey has been anything but typical.

Originally from the suburbs of Chicago, I’m a Midwesterner at heart. I built my career in New York City, spending over a decade in merchandising and e-commerce, and in 2022, I launched my coaching business while still working as a VP. By day, I led teams and strategic initiatives; by night, I coached ambitious professionals like you.

Today I work with two groups: high-achieving professionals navigating their next promotion or career move, and the organizations, ERGs, People Ops teams, and leadership communities that want to invest in their people’s growth. 

I’ve worked across public relations, sales, merchandising, and e-commerce, honing my ability to identify gaps, build solutions, and help brands thrive, from startups to billion-dollar businesses. In my corporate career, I was often the second or third team member brought in to define business and hiring needs, mentor and develop high-performing teams, and create new systems and processes on tight budgets, all while achieving consistent year-over-year growth. Leaders come to me for coaching because of my track record of transforming people and businesses.

・Speaker・Coach・Educator・Leader・Podcaster・Advocate・Asian-Latina・First-Gen・

My Mission

I know firsthand what it’s like to be the only woman, the only woman of color in the room, and the first in your family to navigate college, student debt, and financial basics with limited guidance. I understand the journey to build financial independence, to step away from a career path you trained for, and to start fresh driven by the need to survive and break cycles all while battling self-doubt and that persistent inner critic.

My mission is to help women, especially women of color step into leadership, land the roles they deserve, and build companies where they can make a real impact. I want you to feel confident enough to challenge the status quo, make a career change at any age, ask for the promotion, and receive the recognition and pay you’ve earned.

I bring everything I’ve learned from education, career experience, and partnerships to support you. I’m not here to hype you up. I’m here to help you build the strategy, visibility, and stakeholder alignment to actually move up in your career, or inside your organization’s culture.

This mission became personal in 2021 when I began volunteering with America Needs You, coaching first-gen college students on their career journeys. Combined with my corporate experience in building teams, hiring, and creating strategic systems, I’m here to support your journey to lead and succeed.

Beyond the Bio

Lifelong Learner

I completed college in 3 years, studying Business, Communications, and Sociology, and later studied International Marketing in the UK.

I’m now exploring Neuroscience and Somatics to deepen my coaching practice. With 300+ hours of yoga training and certification as a Proactive Coaching Practitioner (CPCP) through Ama La Vida, my clients say I’m a balance of facts and feels, offering a holistic coaching approach.

LinkedIn Top Voice

From 2023 to 2025, I was a LinkedIn Top Voice, joining a global group of experts sharing valuable insights.

Despite my fear of visibility, this pushed me to step out of my comfort zone. I still feel uncomfortable being seen but practice visibility every day so more marginalized voices feel safe to do the same.

Always Exploring

My love for travel started at 13 when my “travel auntie” took me on a month-long trip to Italy.

Now, I’m all about solo adventures, family trips, and exploring with friends while enjoying the freedom that remote work brings.

So far, I’ve visited 44 countries (and counting) and have been to all 7. Now, I’m the “travel auntie,” encouraging you to book the trip!

Award Winning Executive

I was a VP at the multi-billion-dollar level during my corporate career and was awarded for leading brand-to-consumer innovation—a recognition celebrating calculated risk-takers who transform company infrastructure.

I loved my corporate experience; it’s where my entrepreneurial drive started.

The Virgo Projector Combo

For those into it: I’m a Virgo and a Projector in Human Design.

I always keep the receipts, stay organized, and guide others with strategic, intuitive insights. It’s all about structure, details, and making sure every move counts!

The Team

They say you’re only as strong as your support system, and I couldn’t agree more. I’m fortunate to collaborate with an incredible group of women who help support the work I do with leaders worldwide.

Efi

Virtual Assistant

Managing operations and ensuring everything runs smoothly behind the scenes.

Wei Ting

Event & Podcast Coordinator

Organizing LinkedIn events and podcast projects.

Meg

Financial Advisor

Developing sound financial strategies for sustainable growth.

Taylor

Legal Advisor

Providing legal counsel to keep all aspects of the business secure and compliant.

Wait, before you go

My Core Values

I believe in taking responsibility for our actions and commitments. I hold both myself and my clients accountable to their goals, ensuring consistent progress and meaningful results.

Success doesn’t happen by accident. I emphasize strategic planning combined with practical inner work to help clients overcome obstacles and take intentional, confident steps forward.

Trusting yourself is essential. I help clients strengthen their self-belief, empowering them to navigate their leadership journey with confidence and authenticity.

Continuous growth fuels everything I do. Using data-driven insights and a holistic approach, I support clients in achieving sustainable, transformative growth—creating impact that lasts.

A strong, supportive network is for life. I guide clients in building meaningful connections that drive their personal and professional growth. Our community is grounded in kindness, inclusivity, and respect.